{"id":281,"date":"2021-04-20T20:17:06","date_gmt":"2021-04-20T20:17:06","guid":{"rendered":"https:\/\/www.dejadesktop.com\/blog\/?p=281"},"modified":"2021-05-23T18:56:27","modified_gmt":"2021-05-23T18:56:27","slug":"how-to-invest-in-seo-without-breaking-the-bank-in-2021","status":"publish","type":"post","link":"https:\/\/dejadesktop.com\/blog\/2021\/04\/20\/how-to-invest-in-seo-without-breaking-the-bank-in-2021\/","title":{"rendered":"How to invest in SEO without breaking the bank in 2021"},"content":{"rendered":"\n<p>Many over the last few years have said SEO is dead, however, Google remains the primary search engine of choice for both desktop and mobile users. SEO isn&#8217;t dead, however, the supply has caught up to the demand. More people consider themselves SEO consultants in 2021, as a once-thriving industry continues to take hits from spammers and scammers. You can still invest in SEO for your website or business, however, you have to be careful who you trust.<\/p>\n\n\n\n<p>I&#8217;ve been doing SEO as a full-time profession since 2005. My company offers <a href=\"https:\/\/www.dcmdvaseo.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Baltimore SEO<\/a> services to law firms, plumbers, and others in the DC Maryland and Virginia region. We don&#8217;t charge an arm and a leg, however, we do need to stay competitive with our pricing due to the amount of time and effort that go into managing an organic or local SEO campaign.<\/p>\n\n\n\n<p>Don&#8217;t break the bank when looking for SEO providers. Is it important to find a company or consultant that specializes in your niche? Yes, to an extent, but these niche SEO providers are going after verticals such as <a href=\"https:\/\/www.dcmdvaseo.co\/practice-areas\/personal-injury-web-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO for personal injury lawyers<\/a> or real estate agents because they know these markets can be lucrative. Don&#8217;t get so caught up in appearances, and if the consultant or company has a hard time showing you the #1 rankings they&#8217;ve obtained for clients, that&#8217;s possible because it&#8217;s such a fast-moving industry. I could spend 8 years on a client project, and if that client jumps ship after a long 8 years and switches SEO providers, how would I be able to continue to show this client&#8217;s success story while keeping business morals in place?<\/p>\n\n\n\n<p>The supply of SEO consultants is starting to outweigh the demand, as a host of companies have been &#8220;screwed over&#8221; in the past by SEO folks making false promises. Please do your due diligence, but don&#8217;t close the door on a potential candidate or company simply because their website doesn&#8217;t look as nice as their competitors. Solo and small SEO companies who actually spend time on client work don&#8217;t spend a ton of money and effort on their own marketing, which has long been the case in many industries. Please don&#8217;t hold this against them.<\/p>\n\n\n\n<p>Lastly, ask for reviews and references. This may not come easy, but ask what clients they&#8217;ve worked with in the past and ask if you can contact these references. Be careful who you trust to manage your SEO campaign. Just because they&#8217;re more expensive, doesn&#8217;t mean they will do what&#8217;s in your best interests.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More people consider themselves SEO consultants in 2021, as a once-thriving industry continues to take hits from spammers and scammers. You can still invest in SEO for your website or business, however, you have to be careful who you trust.<\/p>\n","protected":false},"author":32,"featured_media":285,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-tools"],"_links":{"self":[{"href":"https:\/\/dejadesktop.com\/blog\/wp-json\/wp\/v2\/posts\/281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejadesktop.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejadesktop.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejadesktop.com\/blog\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/dejadesktop.com\/blog\/wp-json\/wp\/v2\/comments?post=281"}],"version-history":[{"count":1,"href":"https:\/\/dejadesktop.com\/blog\/wp-json\/wp\/v2\/posts\/281\/revisions"}],"predecessor-version":[{"id":283,"href":"https:\/\/dejadesktop.com\/blog\/wp-json\/wp\/v2\/posts\/281\/revisions\/283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dejadesktop.com\/blog\/wp-json\/wp\/v2\/media\/285"}],"wp:attachment":[{"href":"https:\/\/dejadesktop.com\/blog\/wp-json\/wp\/v2\/media?parent=281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejadesktop.com\/blog\/wp-json\/wp\/v2\/categories?post=281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejadesktop.com\/blog\/wp-json\/wp\/v2\/tags?post=281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}